The P.U.c (post universitair centrum) of the KU Leuven (Catholic University Leuven) set up a panel discussion about the added value of the (mostly female) web thinking in organizations. This event was titled 'Does EVAlution break the MENopoly?'.
In order to support the communication, they were looking for a strong image. Therefore Redlobster illustrated a pyramid consisting of male businessmen, that was out-balanced by their female collegues.