Flanders Inshape (competence center of Antwerp Management School) is supporting companies in professionalizing their design process. ‘Service design’ is just one aspect in doing this. However, as it is a difficult matter to explain, even with a film, Flanders Inshape asked Redlobster to assist.
Apart from illustrating the movie content, Redlobster was also participating in the movie, making live illustrations. Her illustrations were transformed into animations. The movie producer is Hoedini.